The IOWA Challenge provides a concise statement of what the University expects from its students, and what students should expect from themselves and each other--in essence, it's a mission statement for UI students.

Pick One is an established program that encourages new students to get involved in meaningful activities from the moment they arrive on campus.

The Be Better initiative will position the UI as the university that creates leaders who leverage their strengths, leadership knowledge, and leadership skills to contribute to their communities now and in the future.